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US discount retailer announces two major changes including store overhaul

Dollar General says its new format tested well at some of its stores that it remodeled in 2025, noting an ‘incremental sales lift’
Dollar General says its new format tested well at some of its stores that it remodeled in 2025, noting an ‘incremental sales lift’ (Getty Images)
  • Dollar General is introducing a new store format designed to encourage customers to browse and "treasure hunt" before making a purchase.
  • The redesigned layout, which was tested in remodeled stores last year, aims to be more open and inviting, leading to increased sales and lower manager turnover.
  • “We have reimagined our traditional store format by creating a new layout in response to what customers have told us they want from their shopping trip,” Emily Taylor, chief operating officer, said during an earnings call.
  • The dollar store chain also plans to pilot a new subscription program as part of its loyalty efforts, though details of the offering were not specified.
  • The company intends to open 450 new stores in 2026, primarily in rural areas, adding to its existing network of over 20,000 locations across the US.
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